The wait is over. Getting ready is about to get better.
Southeast Asia’s leading omnichannel womenswear brand, Love, Bonito, officially opened its first flagship store in the Philippines on August 4. Located on Level 2 of Greenbelt 3 in Makati City, this expansive 2,000 sqft store offers Filipinas a unique opportunity to experience Love, Bonito’s thoughtfully designed collections firsthand.
At Love, Bonito, the focus goes beyond just looking good in a mirror selfie. The brand creates clothes engineered for real women’s lives, whether it’s a busy day of meetings, running errands, or spending time with loved ones. From power suits that stay crisp all day to dresses with practical pockets, Love, Bonito’s pieces are designed to be versatile and functional, accommodating all aspects of a woman’s daily life.
Dione Song, CEO of Love, Bonito, expressed excitement about establishing a physical presence in the Philippines, citing the country’s strong mall culture and the brand’s 90% year-over-year growth in 2023 from online sales.
“The Philippines holds a special place in our hearts. We only started shipping here in 2019, right before the pandemic, but have seen such tremendous love from the community over the years,” she said.
She underscored the overwhelming support from the Filipina community and mentioned that customer data from their e-commerce platform and pop-up events in Manila guided their decision to open their first brick-and-mortar store, which features unique elements tailored to local customers.
“We are extremely grateful for your unwavering support. We knew that it was high time we set up shop. With the opening of our flagship store at Greenbelt 3, Makati City, we hope that you will be able to experience our collections firsthand, join workshops, and styling sessions, and be part of our vibrant events to come,” she added.
Ready-to-live, not just ready-to-wear
Love, Bonito stays true to its brand’s emphasis on authenticity and the beauty of life’s imperfections, showcasing an effortless elegance with features like open ceilings, textured white walls, and warm, dark wood accents.
Beyond its elegant aesthetic, the layout prioritizes convenience and comfort, with spacious aisles for wheelchairs and strollers, seating areas for companions, and an electronic fitting room queue system. Customers can take a number, enjoy a coffee, and be notified when their fitting room is ready, ensuring a smooth and efficient shopping experience.
Explore Love, Bonito’s three main collections: the timeless Signatures and Staples, along with a summer-themed capsule collection. Made from crease-ease fabrics and available in flattering colors, these pieces are perfect for work, weekends, or special occasions.
To celebrate this milestone, Love, Bonito is offering exclusive store launch promotions:
- The first 50 customers to queue on August 10 will receive a 15% off voucher and a free Single Origin pastry
- Every purchase comes with a free Single Origin drink on August 10-11.
- A minimum spend of PHP 7,500 entitles customers to a free limited edition everyday tote bag plus a custom patch.
Love, Bonito began as BonitoChico, a digital blogshop on LiveJournal that sold pre-loved clothing. The brand officially rebranded to Love, Bonito in 2010.
Currently, it ships to 20 countries worldwide and has physical stores in the Philippines, Singapore, Malaysia, Indonesia, and Hong Kong. Recently, the brand launched its 7th store in Singapore at Tampines 1 shopping mall and introduced its first rebranded pop-up at K11 Art Mall in Hong Kong.
Step Up Your Fashion Game with Love, Bonito
Ready to elevate your wardrobe? Now’s the perfect moment to visit Love, Bonito. Dive into their latest collection of chic workwear essentials and stylish casual pieces, including stunning dresses, versatile jumpsuits, sleek blazers, and flattering wide-leg pants, all designed with the modern Asian woman in mind.
Head to Love, Bonito on the second floor of Greenbelt 3 and make it a memorable shopping date with your girls—or bring your partner along for an exciting fashion adventure!
For additional details, visit the Love, Bonito website and follow them on Instagram.
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